Top Tips for Location-Based Marketing
Today location-based marketing is very important to pop-up your business from the crowd. Mobile marketing would be the first choice which delivers text messages to the consumers on their cell phones which not only gives information about your business but also help them to locate your business. And if they are nearer to your business location in a mindset to make a purchase, then that would be “icing on the cake”. Mobile marketing is the perfect for consumers but it depends on what service you might be offering to your consumers.Here are some top tips for Location-Based Marketing or we can say Marketing a Local Business:
Claim Your Business Location Online: There are several website where you can claim your business services. The topmost sites for places listing are Facebook Places, Google Places and Locationary, listing your business location and services on these sites will help you to list your business and let you make sure that your business can be found by consumers. These sites offer location-based merchant services and help you to measure the suitability for your business.
Choose Special Local Deal Service: There are various website like Groupon, Snap Deal, Living Social, etc which provides special discount offers and deals for the local customers. You can take their deal service which not only promote your business locally but also help to increase your consumers. There are several ways to participate in their instant local deals.
Maintain Customer Database: Whenever any customer enters your store, it is very important to maintain a dairy of information of the store visitor. So, acquire their information so that you can reach them further than the first purchase.
Reward Customers: Using features that attracts and encourage your costumers to visit your store again will dramatically increase your business. You can use loyalty reward programs to attract you new as well as old customers. This can be done by sending you store visitors’ new offers special rewards etc.
Local Advertising: Local advertising on news paper and magazines are the most common way of local marketing. As everyone are aware of it but I want to suggest only one thing that only advertise on those newspaper and magazines that have huge circulation in the local market and are highly valued, advertising cost doesn’t matter for the best newspaper or magazine advertisement even you can go for banners and hoarding.
Since offline marketing are still on high trends for location-based marketing, the ways I’ve shortlisted should help you to pop-up your business from the crowd and increase your local business. So, try some experiments with the services listed above and you could find out the method for low competitive business promotion.
Previous Entries
0 comments for this post
Leave a reply